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Sellers Guide

Selling a home in the San Francisco Peninsula can be a complex journey. It will take some time for you to be able to put your property up for sale. That’s why working with a local real estate expert such as Zach Trailer can significantly improve the home selling process. Read more to find out how you can prepare your home for sale and sell it for a great price.


The home selling process

  1. Hire a Realtor®.

    It helps to have a professional by your side as you navigate the Peninsula’s housing market. Regardless of whether it’s your first time or you’ve sold properties previously, having a Realtor® in your team can increase your chances of closing a successful deal.

    To find a Realtor®, get recommendations from trusted friends and loved ones who have sold their homes in San Francisco recently. Fortunately, you don’t need to look any further. Zach is here to help you.

  2. Determine the price.

    Several parameters should be considered before you determine the asking price of your property. First, know how much your home is worth. For this, Zach can provide a detailed home valuation report. This will take into consideration your home’s location, age, features, and other factors. Second, take a look at similar homes in your neighborhood that are either up for sale or recently sold. To get a better picture of this, request for a comparative market analysis (CMA).

  3. Prepare the home for sale.

    In order to attract buyer interest, it’s important to get your property up to great shape. Before you put it on sale, address certain key areas that can lift your property’s home value and attractiveness. Preparations include updating your home’s curb appeal, repairing or updating outdated fixtures, and cleaning the home.

    Another option is to have your property staged for sale. You can hire a professional or do it yourself, especially if you have an eye for interior design. By staging your home, you’re highlighting its best areas. Learn more about home staging here.

  4. Craft a strategic marketing plan.

    Make your property stand out from its competition. To do this, an effective marketing strategy is key. Aside from uploading your listing on trusted real estate websites, ride the bandwagon and employ the power of social media marketing.

    Highlight the property’s strengths, whether it be its architecture, its location, the size of the property, or all of the above. Upload clear and well-taken photographs of the property online to help interested buyers get a better picture of your property.

    Other marketing strategies you can use include open houses, virtual tours, or having a website made specifically for your property.

  5. Sell and close.

    Now that you’ve prepared the home for sale, it’s time to put it up on the market. When receiving offers, it’s important to keep a few things in mind. Does the offer match the asking price?What is your schedule? Are you looking to sell the property fast, or can you stick around and wait for other offers?

    In case of multiple offers, take some time to carefully review each bid.

    When you’ve accepted an offer that is agreeable to both parties, it’s time to start closing the deal. Also known as escrow, this stage will require the presence of an independent and neutral third party, who will then conduct the closing.

    A lot of things can happen during this period, such as home inspections, re-negotiations, and settling of contingencies. Your Realtor® will be able to help you get these done and successfully close the deal.

Are you ready to sell your home?

The Zach Trailer Group is ready to accommodate you. Browse the website for more information about home selling, or get in touch today at 650-906-8008 or ztrailer@zachtrailer.com.